Service Offering/Model Paladina Health is a healthcare services provider that helps self-insured employers dramatically improve the total cost and healthcare experience of their covered populations through a concierge physician-access model. Unlike traditional primary care models, in which physicians are compensated based on the number of services provided, Paladina Health uses a monthly subscription-pricing model, referred to as Direct Primary Care. By moving away from a fee-for-service model, Paladina Health is able to provide patients 'concierge-style' access to a Primary Care Physician whose incentives are aligned with those of the patients and the employers. In addition to having greater access to their Physician, Paladina Members also receive a broader scope of care at any one of the Paladina Health Clinics. The resulting impact is typically significantly improved patient health, a fantastic service experience, and a reduction in the patient's total healthcare expenditures.